ChopperScraps

Turning Dinged & Discontinued Into New Revenue

PaughcoParts needed a way to monetize dinged, dented, or discontinued motorcycle parts that typically end up gathering dust. The solution? ChopperScraps—an offshoot brand and sales channel launched in April 2024, focused on offering discounted parts to budget-savvy riders.

Our Approach

  1. Lean Marketing Channels
  • Relied solely on email and social media to promote ChopperScraps.
  • Zero paid spend, focusing on organic reach and loyal customers.
  1. Targeted Audience Building
  • Launched a new social channel that attracted 700 followers between April and December and growing.
  • Grew an email list in the high five figures of highly interested subscribers eager to snag discounted parts.
  1. Streamlined Sales Model
  • Prioritized fast inventory updates and clear calls-to-action: “Get these scraps before they’re gone.”
  • Tied into PaughcoParts’ existing brand equity while positioning ChopperScraps as the place for unique, budget-friendly finds.

Key Results

  • $32,000 in New Revenue: From launching in April 2024 to the end of the year.
  • Minimal Ad Spend: Under $1,000 total, underscoring a high-ROI strategy.
  • Engaged Social Community: Grew a dedicated following of 700 people, specifically interested in discounted parts.
  • 3,000+ Email Subscribers: A targeted audience receiving real-time updates on new or dinged product listings.

Why It Matters

ChopperScraps took leftover or damaged inventory—a typical sunk cost—and turned it into a profitable revenue stream. By combining low-cost marketing with a built-in demand, the brand validated that “scratch-and-dent” parts can still drive revenue, all without heavy advertising budgets.

What We Learned

  • Even “Scraps” Can Sell: With the right marketing, dinged or discontinued parts become opportunities for budget-focused customers.
  • Keep It Lean & Targeted: Low spend on channels like social and email can yield impressive returns—if your audience is engaged and sees real value.
  • Build a Dedicated List: By collecting interested customers’ emails, new inventory sells faster, ensuring minimal leftover stock.

Ready to Turn Unused Inventory Into Profits?

At OBVS, we love discovering hidden gold in your warehouse. We can help create niche sales channels—just like ChopperScraps—to monetize overlooked or discounted products.