Turn a contact list into relevant communication
Email has a job to do: explain a new offer, introduce an available product, share useful knowledge or help a customer take the next step. Sending more often is not a strategy on its own.
OBVS helps ecommerce businesses, service businesses and personal brands plan and deliver email communication connected to what their audience needs.
What we prepare and manage
- Campaign direction: define the audience, message, offer and intended action.
- Copy and design: prepare the email and connect its links to the relevant page.
- Audience selection: organize the send around the information available in your email platform.
- Sending and review: prepare the agreed campaign, check its links and presentation, and review the results with the business context.
Automated messages can form part of the scope where appropriate. We agree which campaigns or flows are included, who approves them and what access is needed before work begins.
Examples from the work
For the motorcycle parts manufacturer, email connected with the store and seasonal promotions. The public promotion signup page shows a concrete invitation to hear about an offer.
the clearance parts brand used email and social updates around changing inventory. our pet ecommerce project connected email with its wider product range and subscriptions. These examples describe the work; no open-rate or revenue benchmark is promised.
Decide what a useful response looks like
A click and a purchase answer different questions. We review the campaign against its intended action and the quality of the response. Our guide to separating visibility, actions and customer value explains that distinction.