Start with the goal you want to reach
You may want more qualified enquiries, stronger online sales, a clearer personal brand or a simpler way to run your marketing. OBVS brings websites, foundational SEO, AI consulting and marketing together around that goal.
We work with ecommerce businesses, service businesses and personal brands. Start with an audit and strategy, focus on a specific improvement, or discuss ongoing support.
Find the right support
- Foundational SEO and AI-search readiness: improve the pages, evidence and technical foundations that support discovery.
- AI consulting and tool guidance: understand relevant changes, evaluate tools and plan practical uses for your business.
- Audits and strategy for your goal: identify obstacles and build a prioritized plan with clear measures of progress.
- Shopify website and store support: setup, theme improvements, product presentation and maintenance.
- Marketplace and commerce platform support: help across Amazon, Walmart, Etsy, Square and Shopify, scoped to the platform and task.
- Email marketing and social media support: connect useful content and campaigns to your offer.
- Operations consulting and sourcing and specialist collaboration: clarify requirements, compare options and coordinate the right support.
Brand guidance and digital advertising can connect these pieces. The work is agreed around your priorities.
Foundational SEO and AI-search readiness
Help customers find the right page and understand why your business fits their needs. Our foundational SEO service addresses technical access, page relevance, useful content and the evidence behind your claims.
- Technical foundations: check crawlability, indexing signals, canonical URLs, sitemap coverage and existing structured data; correct verified issues within the agreed scope.
- Clearer pages: improve titles, descriptions, headings and service or product explanations around real customer questions.
- Connected evidence: link useful articles, services and case studies; make authorship, dates and supporting examples clear.
- Implementation and checks: deliver agreed page improvements, record what changed and check the resulting pages and links.
How this supports AIO, GEO and AI search
AIO (AI optimization), GEO (generative engine optimization) and AEO (answer engine optimization) are terms used around visibility in AI-assisted search and answers. The shared starting point is information that systems can access and people can trust: clear answers, relevant pages and evidence that supports them.
Google says its existing SEO best practices remain relevant to AI Overviews and AI Mode, with no additional technical requirements. Other systems differ, so we assess the relevant platform rather than assume one method works everywhere. Strong foundations support eligibility and understanding; they do not guarantee rankings, mentions or citations.
Read our SEO foundations guide and explanation of how AI search works, alongside Google’s guidance for AI search features.
AI consulting and tool guidance
Understand which AI developments matter to your business and where a tool could help with a real task. We help you compare options, identify useful applications and plan a manageable next step.
- Opportunity review: examine a task such as research, content preparation or reviewing business information, including the human decisions it still needs.
- Tool evaluation: compare relevant options against your requirements, cost, data handling and output quality.
- A practical plan: document a proposed workflow, review steps and criteria for deciding whether a trial is useful. Agree any setup or implementation separately.
- Staying current: discuss follow-up reviews of relevant changes and whether the tools still fit your needs.
You receive recommendations tied to your work, with their limitations explained. Explore our guide to evaluating AI-visibility tools, SEO and AI-search articles and marketing calculators. The calculators are general measurement tools; the former OBVS AI dashboard and Content Generator remain discontinued.
Audits and strategy for your goal
Bring a goal: more suitable enquiries, better product discovery, a stronger launch or less time spent on a recurring task. We assess the relevant website, content, channels or workflow to identify what helps that goal and what gets in the way.
- A defined starting point: agree the audience, desired action, scope and available baseline data.
- An evidence-based audit: document specific obstacles and examples, separating observed issues from assumptions that need testing.
- A prioritized strategy: set out recommended actions, their purpose, dependencies and proposed order, with ownership and resource needs to agree.
- A measurement plan: choose indicators tied to the goal and a review point. Record data gaps instead of inventing a baseline.
You receive an audit and action plan you can work through with OBVS or your own team. Implementation and ongoing review are scoped separately. Our guides to choosing what to fix first and measuring suitable customer activity explain the approach.
Experience behind the work
For the motorcycle parts manufacturer, an online store and connected marketing supported a direct route to riders. Our pet ecommerce project involved building and operating our own brand. With the family farm, the work centered on brand, website and launch preparation.
These accounts show the work and decisions involved. They are not presented as measured SEO or AI-citation results. Our educational articles explain how we apply relevance, evidence and measurement to the next task.
Tell us what you want to change
Share your website or store, the audience you want to reach and the result you are working toward. We will clarify the scope, deliverables, required access and responsibilities before starting.
Working with OBVS: common questions covers project scope, responsibilities and how to get started.